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17/05/17演講_From Mathematical Certainty to Creative Serendipity: Adventures in Social Network Analysis

講題:From Mathematical Certainty to Creative Serendipity: Adventures in Social Network Analysis

講者:Prof. John McCreery(清華大學人類所客座教授、美國康乃爾大學人類學博士)

時間:5月17日(三)  15:00-17:00 

地點:清華大學人文社會學院 C304教室

[Abstract]
McCreery discusses reviews his current research, combining social network analysis with historical and ethnographic data to explore the world of award-winning advertising creatives in Japan.
Like the biologist's microscope, social network analysis can be used to reveal structures on many levels. At the highest level the results are predictable with mathematical certainty. At the lowest level particular relationships reflect random interactions that spark creativity. In between, networks are shaped by changes in technology and economic conditions. These changes alter the environments in which creativity blossoms. 

本場演講以英文進行,不需預先報名,敬請踴躍參與!

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